Nintendo started as a card company in 1889. The business produced and marketed playing cards called Hanafuda (flower cards) and became very popular. With high demand, assistants were hired to mass produce cards. Nintendo continues to manufacture playing cards in Japan and has its own “Nintendo Cup” tournament.
In around 1956, the dominating playing card manufacturer,
which was in the US, only had a small office. Nintendo visited and realised the
limitations of playing cards and had gained access to Disney characters and put
them on cards to boost sales.
During this time the Nintendo Card Co. was renamed to
Nintendo Co and the company expanded. Nintendo set up a taxi company, a love
hotel chain, TV network, a food company selling instant rice and noodles, and several
other things. These all eventually failed though and after 1964 Tokyo Olympics,
playing card sales dropped also and Nintendo’s stock prices went down and down.
Nintendo then moved into Japanese toys and had a maintenance
engineer become a product developer in the new “Nintendo Games” department. With success in with toys and focus being
shifted to family entertainment, Nintendo started to try and cater for the
emerging arcade scene. Nintendo’s new market now became electronics.
Nintendo began to produce hardware for the colour TV.
Nintendo launched FamiCom or Family Computer known outside Japan as the
Nintendo Entertainment System or NES. This video game console had many popular
titles one most importantly being Super Mario Bros, one of the best-selling
video games of all time.
After the NES, the Game Boy handheld game console was being developed,
and then also came the Super Nintendo Entertainment System or SNES/Super
Famicom. The SNES stepped forward from the NES being 8-bit 3rd
generation to 16-bit 4th generation.
In hand held development from the Game Boy, came a smaller
version, the Game Boy Pocket and then Game Boy Color. Game Boy led with strong
demand of the different handheld games they released such as the Poke’mon
games.
From the SNES, the next home console was the Nintendo 64,
featuring many things such as 3D capabilities, multiplayer of 4 players, analog
stick controllers, Rumble Pak for vibration feedback to the controller. This
device became then to eventually be an industry standard.
Back to handheld, after the Game Boy Color came Game Boy
Advanced which had similar specifications to SNES. Then the Game Boy Advance SP
with lit up flip screen, introduced rechargeable built-in batteries.
Following the SNES came the GameCube, which was first for
Nintendo to utilise optical discs instead of cartridges, then the Nintendo Wii,
which uses motion sensing controllers and online capabilities.
The Nintendo DS handheld then had a double screen feature
and then with DSi and DSi XL, came with a camera and expanded screen. Next up
then in the DS series was the 3DS which had autostereoscopy to produce a
stereoscopic three-dimensional effect without the need to wear glasses.
Nintendo now has the handheld audience and in-home
entertainment they cater for and is strong in the market against competitors
such as Mircosoft and Sony.